How Important is Online Video Anyway?

In News by glasslake

Businesses have known about the power of video for quite a while now. Potential customers can be given more information, more quickly and in a more appealing way than with any other medium available.  Can you sell your product and attract your customers without video messaging?  Maybe, but your competition will be using video and they have a much better chance of getting the attention of their target demographic than you will.

Over the past several years, video has gone from something that is only watched on TVs to something that pops up on computers, phones, e-signs and game consoles.  It’s everywhere you are and consumers are very sensitive to the quality of the video they see.  If you are searching the websites of possible vendors for a product or service, a well made video on a site has a very good chance of steering you toward picking that company.  Video on your website increases your SEO, keeps visitors on your website longer and goes a long way toward turning those visits into purchases.

Don’t just take our word for it.  Here are some articles that discuss the merits of using quality video to help make your business a success.

Why online video is the Future of content marketing – The Guardian

Why Video Marketing is the New Darling of the Marketing World – Huffington Post

The Future of Content Marketing is Online Video – Social Times